Nearly two years after pulling its ads from YouTube — due to unintentional placement alongside controversial content — AT&T has announced that it is returning to Google’s video-streaming platform.

Because YouTube’s ad platform is programmatic, meaning software decides where ads are placed rather than humans, brands haven’t always had as much control as they would like in terms of where their ads are shown. In early 2017, AT&T from across the U.S. and Europe to distance

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