England’s top doctor has called on social media companies to ban “damaging” celebrity-endorsed social media ads promoting weight loss aids.
Some celebrities with large followings are promoting products like diet pills and detox teas on social media.
Prof Stephen Powis, NHS medical director, argues these products have a damaging effect on the physical and mental health of young people.
He is also urging influential celebrities to act “responsibly”.
Prof Powis said: “If a product sounds like it is