The Welsh dragon emblem must be prioritised over the union flag when branding food and drink exports from Wales after Brexit, industry leaders have urged.
Meat Promotion Wales – Hybu Cig Cymru (HCC) warned research suggested British branding on products like lamb and beef could be a disadvantage in key markets.
Farming unions have supported the call.
The Welsh Conservatives said both flags should be used to promote Welsh produce abroad.
After Brexit, the UK Government intends to