Zeta Global, the well-funded marketing technology company founded by CEO David A. Steinberg and former Apple CEO John Sculley, has hired its first chief privacy officer — Ben Hayes, who was previously chief privacy officer at Nielsen.

Steinberg said the company already has a “global privacy team” and has been taking the issue “very seriously.” However, he said that by hiring Hayes, he’s hoping to make Zeta a “global thought leader.”

“We want to send

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