Movable Ink has always helped marketers create highly customizable, visually interesting emails. Today, the company announced a new capability for marketers who want to introduce light-weight augmented reality (AR) to their campaigns.

Movable Ink co-founder and CTO Michael Nutt says the company was looking for a way to provide customers with AR experiences with less fuss than most current methods. “Marketers were looking for something interesting in AR, but they wanted to do it themselves

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