View photosAlibaba Buys Israeli AR Startup Amid China Investment ScrutinyMore

(Bloomberg) — Chinese e-commerce giant Alibaba Group Holding Ltd. has acquired Israeli startup Infinity Augmented Reality, after investing in the company three years ago.

InfinityAR will join Alibaba’s Israel Machine Vision Laboratory, according to a release dated Thursday on the startup’s website. Financial details were not disclosed, but Alibaba paid more than $10 million, according to an estimate from market sources cited by Globes.

“The talented team brings unique know-how in sensor fusion, computer vision and navigation technologies,” lab head Lihi Zelnik-Manor said in the release.

The startup says it can turn AR glasses into a “powerful content augmentation platform.” It had previously raised $18 million from Alibaba and Japanese firm Sun Corp. in 2016.

The acquisition comes

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