Amazon aims to promote the development of “fair” systems that minimize bias and address issues of transparency and accountability in AI. Toward that end, the Seattle company  that it’ll partner with the National Science Foundation (NSF) to commit up to $10 million in research grants over the next three years focused on fairness in AI and machine learning.

“With the increasing use of AI in everyday life, fairness in artificial intelligence is a topic of increasing importance across academia, government, and industry,” Prem Natarajan, vice president of natural understanding in the Alexa AI group,” wrote in a blog post. “Here at Amazon, the fairness of the machine learning systems we build to support our businesses is critical to establishing and maintaining our customers’ trust.”

Amazon’s partnership

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