(Reuters) – Apple Inc on Thursday launched a television advertising campaign promoting its stance on data privacy, seeking to differentiate itself from tech industry rivals such as Alphabet Inc’s Google and Facebook Inc that have become the target of regulatory scrutiny over the issue.

Apple company logos are seen as two MacBooks stand next to each other in an office in Vienna, Austria January 3, 2019. REUTERS/Leonhard Foeger

The 45-second commercial will begin airing on U.S. TV stations Thursday and run throughout the National Collegiate Athletic Association’s annual “March Madness” basketball tournament that draws millions of viewers, Apple said.

The ad will be shown in other countries later, but Apple declined to say whether it would air in China or how much it was spending on

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