Apple hasn’t been about its ambitions to offer a subscription video service, but it also hasn’t revealed its master plan — until today. As the star attractions of the company’s It’s Show Time media event in Cupertino, Apple TV Channels and were just announced to an audience of journalists, celebrities, and production partners.

As was widely rumored before today’s event, the new services represent a combination of Apple-developed original content and bundled third-party channels. All of the content will be accessible from a redesigned version of the Apple TV app found on Apple TV devices and iOS.

Apple TV Channels will include content from  Cinemax, CBS All Access, Epix, MTV Hits, History Channel Vault, Tastemade, the Lifetime Movie Club, Shudder, and many other channels.

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