Apple rolled out its much anticipated video-streaming service, , yesterday, and a cavalcade of A-List celebrity talent appeared on stage to preview shows Apple would be producing with its estimated $1 billion production budget. Yet, despite all of the celebrity sizzle, the real meat of the announcement had nothing to do with Reese Witherspoon, Jennifer Aniston, Steven Spielberg, or Oprah Winfrey. It had everything to do with Apple’s game-changing move to abandon its device strategy for video streaming and bring Apple TV+ to Smart TVs everywhere as a seamlessly preinstalled built-in application.
There can be no doubt that yesterday’s announcement will disrupt the video power dynamics of Netflix, Amazon, Hulu, and now Apple (with Disney soon to follow). However, $1 billion+ in content creation is