Remember the first time you used the handy-dandy map app on your smartphone? The magic of the blue-dot and step-by-step directions has undoubtedly changed the way we think about navigation, the physical world around us, and it has also given life to a new layer of location-aware experiences and conveniences.

A growing number of technology companies are jumping at the opportunity to improve the experience of navigation and wayfinding. We’ve seen many impressive concepts — including , and AR-powered and other around the world. Even the formerly glorious AR unicorn , and it’s inevitable that someone will finish what they

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