Here’s an interesting twist on the story from last week about the break-up between Shopify and Mailchimp, after the two said they were at odds over how customer data was shared between the two companies. It turns out that before it parted ways with Shopify, Mailchimp had quietly made an acquisition of LemonStand, one of the e-commerce platform’s smaller competitors, to bring more integrated e-commerce features into its platform.

After news broke of the rift between Mailchimp and Shopify, rumors started to circulate among people in the world of e-commerce about Mailchimp buying Vancouver-based LemonStand, which had announced on March 5 that it was shutting down its service in 90 days, on June 5, without much of an explanation why.

We were tipped off on those rumors, so

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