Breedr, a U.K. startup that wants to help farmers make better use of their livestock data to improve profitability, has raised £2.2 million in funding.

The seed round is led by London-based LocalGlobe, with participation from Mons Investment and a number of angel investors. They include Ian Hogarth, Darren Shapland, and Jonathan McKay. The company is previously backed by Forward Partners and Gumtree founder Michael Pennington, which both followed on.

Founded in early 2018 by Ian Wheal and later joined by co-founder Claire Lewis — both of whom grew up on a farm — Breedr aims to bring the livestock industry into the digital age. The company provides farmers with an app to lets them capture data on their livestock and then use that data

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