Insta360, one of the pioneers in making 360-degree cameras, just raised $30 million in a Series C+ funding round from Chinese investors including Everest Venture Capital, MG Holdings and Huajin Capital.
The Shenzhen-based camera maker declines to disclose its latest valuation. It plans to use the fresh proceeds in research and development, marketing and after-sales services in its key international markets including the United States and Japan, which are the company’s second and third-largest markets behind China.
Some of its past backers include IDG Capital, Qiming Ventures, home appliance maker Suning Holdings Group and file sharing service Xunlei.
The company started making 360 cameras — thus the brand name — in 2014 when founder Liu Jingkang saw a gap in the market for compact, easy-to-use cameras