In April 2017, Kapur raised $500,000 to launch Maiden Home. The DTC platform has since created thousands of jobs for North Carolina’s furniture manufacturing economy. Maiden Home
When a newly wedded Nidhi Kapur began decorating her newly purchased home in Manhattan, she hopped online to search for modern pieces that were made in the traditional, American way. “I wanted to invest in high-quality, heirloom pieces,” said Kapur.
She found pieces that mimicked the all-American designs, but were actually mass-manufactured in China and Mexico. Frustrated, she ceased her online search and flew to a cluster of towns north of Charlotte,