Dermalogica, the skin-care brand and professional training school, is hosting its first-ever pop-up to stake its claim in the beauty market and emphasize its history as an education-first brand.

The four-day pop-up will be held from March 21 to 24 in New York City and will include tech-interactions, skin-care classes and a seven-foot-tall display on Dermalogica’s 33-year-old history. Called “The Dermalogica Experience,” the pop-up coincides with the brand’s launch of a new SPF product called Prisma Protect SPF30 earlier this month.  According to Lauren Consiglio, Dermalogica vp of U.S. marketing and global programs, most customers — young and old — do not know that Dermalogica started as an institute three years before its product line was even developed.

“We have the right to say we are

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