Facebook Stopped Bangladeshi Ad Farm Targeting Utah in MidtermsMore
(Bloomberg) — One day in mid-October at 11:24 a.m., an alert went off in Facebook Inc.’s election War Room. Political news in a Utah congressional district wasn’t coming from inside the U.S. — a mismatch Facebook had tuned its software algorithms to detect.
A data scientist in the election-monitoring center at Facebook headquarters in Menlo Park, California, inspected the activity manually and discovered, at 11:47 a.m., that the source spreading the content was an ad farm in Bangladesh. Ten minutes later, an operations specialist removed all the suspect activity.
That’s a real example from the 2018 midterm elections, shared by Facebook executives in a recent slide presentation in Paris, meant to demonstrate that the company’s tools are effective