After indicating that it was exploring its options for fighting the potentially deadly rise of anti-vaccination content on its platform last month, Facebook is making a plan of attack.

Facebook’s strategy in the effort is to both minimize the spread of vaccination misinformation and to point users away from inaccurate anti-vaccination propaganda and toward “authoritative information” i.e. info corroborated by the health and scientific establishment.

To achieve a reduction in the spread of anti-vax propaganda, Facebook will downrank groups and pages that spread this kind of content across both News Feed and its search function. Facebook will also reject ads

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