Glossier Is NYC’s Newest Unicorn With $1.2 Billion ValuationMore

(Bloomberg) — Millennial makeup company Glossier Inc. just became New York’s latest tech unicorn.

The beauty startup that sells directly to consumers online is now valued at more than $1.2 billion after its latest funding round, according to two people familiar with the company who didn’t want to be named because the matter is private. Glossier raised $100 million from investors led by Sequoia Capital, the company said in a statement Tuesday.

Glossier started as a beauty blog in 2010 and has since morphed into one of the rare makeup companies that does almost all of its business online.

Glossier doesn’t sell products at department stores or specialty shops such as Sephora. Instead the company promotes its house-brand serums,

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