Google is touting the success of its , which launched a year ago to bring location-based features to more mobile games.

Since that time, five games such as NBCUniveral and Ludia’s have launched using the , which can animate a navigation map in the same style that the game developer wants for a game.

Google said in a blog post on the eve of next week’s Game Developers Conference that it has concluded that location can unlock augmented reality and social gameplay, can increase engagement and retention, and can help bring new life to games that were originally designed without a location component.

In games, the richer the world, the more immersive the game. The earliest video games (think Pong, 1972) were limited to flat,

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