About 91 percent of ages three to 12 ask for parental permission before making purchases in mobile games, according to a report by analyst firm Interpret.

And among the kids who ask for permission, 27 percent — the biggest category — are looking to purchase items to customize their characters. Just 13 percent are looking to protect a kingdom or a city — the smallest category.

“Our just-released GameByte report shows that almost all children ask their parents’ permission before making in-game mobile purchases,” said Jesse Divnich, vice president of research and strategy at Interpret, in an email to GamesBeat.

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