Motif, the startup using machine learning to develop investment strategies for consumers and institutional investors, and Goldman Sachs, one of the world’s leading investment banks, have launched new technology-driven indices to power a series of co-branded exchange traded funds.

“All these [current] indices are built with humans doing research to go in and figure out a methodology to give you exposure to an investment thesis,” says Motif chief executive Hardeep Walia. “And many of those indices are simple market-cap weighting.”

Walia says that Motif Investments is using data science and machine learning to build a better mousetrap for the financial

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