A 2002 “Christianity Today” cover story by Steve Rabey focused on Alive’s role in “how Christian books are agented, acquired, packaged, branded, and sold in today’s marketplace.” Courtesy image

(RNS) — As a San Diego high school student in the early 1970s, Rick Christian was frustrated when he heard radio commercials for best-sellers that ended with the words “available wherever books are sold.”

The books he wanted to read — Bibles, concordances and other Christian works — were hard to find in regular bookstores.

“I thought, ‘Someday I would love for Christian books to be available wherever books are sold,’” he said. In 1989, he set out to make that dream a reality as founder of Colorado Springs, Colo.-based Alive Literary Agency.

Thirty years

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