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Tesla CEO Elon Musk will unveil the automaker’s newest electric vehicle at an event Thursday night in the Los Angeles area.

The Model Y will make its debut as questions swirl regarding the SUV’s design, tech features, exact timing and pricing.

Tesla must deliver a functional interior and improved reliability to appeal to pragmatic, family-oriented compact SUV buyers, said Jessica Caldwell, an analyst at car-buying advice site Edmunds.

“This is not a sports-car segment,” Caldwell said. “These are not young Tesla enthusiasts thinking this is my way into a Tesla. Will it have smart packaging on the interior that will actually work for families?”