Maatie Alcindor says Facebook and Instagram are integral to her real estate business. (Photo: Maatie Alcindor)

For Maatie Alcindor, Facebook is less about reaching out to old friends and more about connecting with new clients. 

“Social media is very integral to my real estate business,” said Alcindor, 47, who is a real estate agent based in Montclair, New Jersey. “I think these days, it’s integral to everyone’s business.”

So when Facebook and Instagram were down for several hours on Wednesday, she had to figure out how to communicate in a more old fashioned way. “It was like, if I’m not able to post in the manner I want to, I’m going to have to send out a mailer,” she said. “So I started working on a