What do Tuscan Chicken, Bourbon Pork Tenderloin and New Orleans Sausage all have in common?

They’re all new spice mix flavours that have been developed by the world’s biggest spice firm using artificial intelligence (AI).

But with taste such a subjective experience, can machines really do the job better than humans? And what does this mean for cultures that see spice as a clear token of identity?

Spice giant McCormick, which sells spices to consumers but also develops flavours for the food industry, says it spent four years crunching through more than 40 years of flavour-related data, using machine learning to come up with new flavour combinations that human scientists might not have considered.

After all, would you have thought of trying cumin on pizza?

But some

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