LOS ANGELES — “They’re in a billion pockets, y’all.”

That’s what said this week, in announcing why she had decided to get into business with Apple.

The subtext: With that giant base of 1.4 billion iPhone owners, Apple could sell the public anything.

Even an entertainment service touted that offered no defining characteristics about how it would be different from Netflix, Hulu and the others, one that didn’t even bother to show any video clips or announce a monthly price tag. 

Or, as blogger Bob Lefsetz noted: Apple’s event on Monday did nothing more than parade “a bunch of aged celebrities to show credibility,” at an event announcing Apple TV+, the new planned service aimed at the cord-cutting crowd. 

Steven Spielberg, Oprah Winfrey, Big Bird, Reese Witherspoon, Alfre