Property website Zoopla has barred adverts that refuse to take renters on housing benefits.
The National Housing Federation found one in ten adverts on Zoopla specified “no DSS” or “no housing benefit”.
Zoopla will now specifically prohibit “No DSS” restrictions and remove the “No DSS” fields on its software.
Charlie Bryant, managing director of Zoopla, said: “We fully support the recommendations of the NLA and the RLA, which oppose blanket bans against tenants in receipt of housing-related benefits, and are pleased to be taking action which clarifies this position.”
The move follows increasing pressure on mortgage lenders, insurers, property agents and property ad sites not to discriminate against people on benefits.