Forty-one percent of voice assistant users are concerned about trust, privacy and passive listening, according to a new report from Microsoft focused on consumer adoption of voice and digital assistants. And perhaps people should be concerned — all the major voice assistants, including those from Google, Amazon, Apple and Samsung as well as Microsoft, employ humans who review the voice data collected from end users.

But people didn’t seem to know that was the case. So when Bloomberg recently reported on the global team at Amazon who reviews audio clips from commands spoken to Alexa, some backlash occurred. In addition to the discovery that our A.I. helpers also have a human connection, there were concerns over the type of data the Amazon employees and contractors

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