The April 1 tradition of pranks has been observed for centuries across a variety of cultures but the true origins of April Fools’ Day is unknown. 10Best Editors, USA TODAY 10Best
Monday is , but the sophomoric , once the purview of kids, have been replaced with elaborate gags, crafted by professionals.
Major corporations from Netflix, Burger King and Lyft to Warby Parker, T-Mobile and W Hotels now enjoy having a bit of fun on the traditional day of jokes. They conceive of, craft and execute complicated stunts that would make Ashton Kutcher proud.
Sometimes, people really fall for the outlandish pranks.
The gags are all in good fun.
Or are they?