Online fashion giant Asos has changed its returns policy.
It is lengthening the time allowed for returns of unwanted items, but is threatening to investigate and “take action” if it notices anything unusual.
It says if it suspects someone is actually wearing and returning goods or ordering and returning “loads”, it might deactivate the account.
Late last year, the company, the biggest online retailer in the UK, warned profits growth was slowing.
Asos stocks more than 850 brands and says it does business in more than 200 countries.
It said in November that “unprecedented” discounting had hit its trading, adding that cutting prices to match rivals had not shifted more clothes.
Online shoppers tend to overorder as a rule because size and fit differs between brands and they have the