Alexa devices just got a new use case: live customer service help. This morning, Amazon’s e-book company Audible announced the first live customer service experience on Alexa devices, activated through voice commands. Instead of dialing a phone number or writing an email, Audible customers can ask Alexa to reach Audible on their behalf. They’re then connected to a customer service expert who can help them with their account, resolve technical problems, answer questions and even make book recommendations.

To use the option, Alexa device owners just have to say “Alexa, call Audible,” to get started.

This is not the first time Amazon (or in this case, a subsidiary) has tried to connect users to live help through a hardware device. In previous years, Amazon offered

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