Bezos Taunts Retailers With a $16 Wage Challenge: ‘Do It!’More

(Bloomberg) — U.S. retail giants woke up Thursday to yet another challenge from Amazon.com Inc. Chief Executive Officer Jeff Bezos, this time with a call to match his company’s recent increase to a minimum wage of $15 per hour.

“Do it! Better yet, go to $16 and throw the gauntlet back at us,” Bezos wrote in his annual shareholder letter. “It’s a kind of competition that will benefit everyone.”

The taunt is coming from a company that itself has been under a lot of pressure to improve working conditions worldwide. When Amazon pledged in October to raise pay to at least $15 an hour in the U.S., the e-commerce giant also eliminated monthly bonuses and stock awards.

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