Sarah Paiji had the idea to launch the eco-friendly refillable cleaning supply retailer Blueland after hearing about the abundance of microplastics in the water she was using to dilute her child’s baby formula.

Paiji wanted to cut back on her plastic consumption, and reduce her contribution to the overabundance of plastic waste in the environment, but felt that as a consumer she didn’t have a choice. So the former venture capital investor from the consumer startup brand studio Launch set out to create one.

The answer she came up with is Blueland, a new line of cleaning products that launches today. Blueland’s cleaners — a bathroom cleaner, glass cleaner, and multi-purpose cleaner —  are sold as tablets that customers add to the cleaning containers the

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