Four-year-old , which describes itself as an AI-driven “customer data activation” company, has attracted backing from Japanese conglomerate Softbank. It today announced that it’s raised $15 million in series B funding led by Softbank Ventures Asia, Softbank’s AI-focused early stage fund, with participation from Storm Ventures and Nexus Venture Partners, bringing ‘s total raised to $30 million. It follows an $8 million series A raise in January 2016, and comes as former LendingTree VP of marketing Josh Francia joins the San Francisco-based startup as chief growth officer.

CEO and cofounder Vijay Chittoor said the funds will be used to accelerate product growth. “At Blueshift, our mission is to put AI in the hands of every marketer so they can transform their customer data into intelligent

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