Raising venture capital isn’t easy; for some, it’s impossible.

Clearbanc offers startups a fundraising alternative — despite itself being well-capitalized by VCs — and is today launching a new campaign to back 2,000 businesses with $1 billion in non-dilutive capital by the end of 2019.

“Everyone is watching this flurry of tech IPOs this year, but no one is talking about how little of these companies the founders actually own,” Clearbanc co-founder and president Michele Romanow told TechCrunch. “Our vision is if Clearbanc is successful, there’s a world where founders can own a much greater percentage when they IPO.”

Here’s how Clearbanc’s new campaign, “The 20-Min Term Sheet,” works: Clearbanc invests $10,000 to $10 million in e-commerce businesses with positive ad spend and positive unit

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