Bizzabo, the New York and Tel Aviv-based events management platform, has raised $27 million in Series D funding. Leading the round is Viola Growth, along with new investor Next47.
We’re also told that previous backers, including Pilot Growth, followed on. The new funding brings the total raised by the company to $56 million.
Originally launched in 2012 as a networking app for event attendees, Bizzabo now claims to be the leading end-to-end “Event Success Platform”. As it exists today, one way to describe the cloud-based software is akin to ‘Salesforce for events’: helping enterprises create, manage and execute every aspect of a live event.
As TechCrunch’s Catherine Shu previously wrote, the SaaS automates time-consuming event tasks related to email, social media and web marketing, and