Fleetsmith launched in 2016 with a mission to manage Apple devices in the cloud. It simplified an IT activity that had previously been complex with help from Apple’s Device Enrollment Program. Over the last year, the startup has beefed up its offering considerably, and today it announced a $30 million Series B round led by Menlo Ventures.

Tiger Global Management, Upfront Ventures and Harrison Metal also participated. Under the terms of the deal Naomi Pilosof Ionita, a partner at Menlo will join the company board. Her colleague Matt Murphy will become a board observer. With today’s announcement, the startup has now raised over $40 million, according to data supplied by the company.

Company co-founder and CEO Zack Blum says the original mission was about solving

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