LIUZHOU, China/BEIJING (Reuters) – By many measures, General Motors’ China brand Baojun has been an exceptional success story, growing at breakneck speed by selling low-cost no-frills vehicles in smaller cities and rural areas.

FILE PHOTO: Shen Yang (3rd R), general manager of SAIC-GM-Wuling Automobile, a joint venture of General Motors and its Chinese partners, attends a Baojun launching event in Shanghai, China April 11, 2019. REUTERS/Yilei Sun/File Photo

But as Chinese consumer tastes shift away from basic and affordable, Baojun is engineering a different image for itself – launching mid-market models that will sport a redesigned logo and be sold through new or revamped showrooms.

The move is aimed at ensuring Baojun has offerings in the 100,000 yuan to 150,000 yuan ($15,000-$22,300) range that holds the