Start-up executives in health and education say they’re having success recruiting from tech giants like Facebook and Alphabet, where they previously struggled.

The tech giants have suffered a variety of scandals and negative press in the last couple of years, making retention harder in the notoriously cutthroat competition for talent in Silicon Valley.

Facebook has dealt with a series of crises, from allegations that the company doesn’t do enough to protect user data, to a one-day 20% stock plunge in the wake of a bad earnings report in July 2018. Morale at the company dipped to the point where former Facebook employees told CNBC in December that ex-colleagues are reaching out to discuss job prospects far more frequently than they used to.

Alphabet saw

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