Daniel B. Kline, The Motley Fool Published 7:15 a.m. ET April 6, 2019

The company offers variable pricing to spread out its crowds.

Walt Disneyintroduced variable pricing at its Florida theme parks last October. Designed to entice consumers to visit during less crowded times, the pricing plan made tickets more expensive on higher-traffic days.


Walt Disney World recently showed the Associated Press what it takes to put their shows together. It’s a shift for a resort that hasn’t allowed many peaks behind the curtains of the fantasy it creates. (Jan. 17) AP

Now the company has once again raised its prices for single-day tickets during the peak Christmas period. The prices are