Mobile apps are a difficult business to succeed in. The competition in mobile gaming is even tougher. Where can you grow your game? Where can you even just be competitive? If you look toward emerging markets and nail it, the payoff is huge, as these regions often have massive growth potential. But these markets do present their own unique challenges.

While putting together , I easily saw the rise of emerging markets through apps that had not been on the list in the past. Then again, while working on my for VentureBeat, looking at the top mobile games by active users, I noticed the No. 3 game on the list (Free Fire) had a significant portion of its player base in Brazil. This is what

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