, India’s biggest music-streaming service, said today that’s it is introducing videos to its app and offering artists more listeners’ data as it races to attract more users and talent to widen its market dominance.
The eight-year-old service, owned by conglomerate Times Internet, also revealed that it has amassed 100 million monthly active users, up from some 80 million it had stated in December last year. Gaana CEO Prashan Agarwal claimed that his app is about 1.4 times bigger than its closest rival in terms of streaming hours.
The first feature, dubbed Gaana Video, will showcase made-for-mobile, vertical videos from India’s top music artists, the company said. Agarwal said the videos will be exclusive to the platform.
The new video offering come as Gaana pushes