Leadfeeder, a Helsinki-based startup that helps B2B companies generate new leads from website analytics, has closed a €3.1 million in series A funding. Leading the round is Dutch growth capital firm Endeit Capital, with Finland’s Superhero Capital and Vendep Capital participating.

The Finnish company says the new capital will be used to further develop its “AI-powered” lead automation tool, and to grow the Leadfeeder team with an eye on international expansion. I’m also told the Series A investment comes after a 12 month period that has seen the startup cross the €4M ARR mark and garner around 3,000 paying customers.

“B2B companies try to generate sales leads through their website, but 98 percent of visitors never leave their contact information,” says Leadfeeder co-founder and CEO

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