Barcelona-based Red Points has closed a $38 million Series C led by Summit Partners. Existing investors Northzone, Mangrove, Eight Roads Ventures and Banco Sabadell also participated in the funding round which follows a $12M Series B last year.
The company’s software as a service platform targets brands wanting to protect products and their reseller network from cheap online fakes and/or piracy, with both physical branded goods and copyrighted digital content covered by Red Points’ brand protection tech.
It automates the detection and sending of infringement notifications using marketplace scanning and machine learning powered image recognition that’s capable of spotting potential fakes at scale, combined with customizable rules that let brands prioritize and automate enforcement actions.
“The whole process is automated from detection to enforcement,” CEO