With AI-powered features and platform integrations, Salesforce hopes to obviate repetitive and mundane sales tasks across companies large and small. It’s an ambitious goal, but it believes it’s up to the challenge.

Toward that end, the San Francisco company today debuted new products in Einstein Platform Services, its solutions suite that enables developers and admins to deploy machine learning services with a single line of code or a few clicks. The coming weeks will see the addition of Einstein Translation, which will enable developers and admins to set up translations of Salesforce objects and fields through a drag-and-drop interface, and Einstein Optical Character Recognition, which leverages computer vision to analyze documents and automatically update the right record.

“Salesforce built Einstein from the ground up to

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