Do you wonder why battle passes are the new hotness in gaming monetization? , which has been a hit since 2012, was able to make $27 million during the week it debuted its Gold Pass, according to market analyst . That was up 145% over the previous week.

That is a week-over-week increase of about 2.5 times for the mobile free-to-play game. During the first week of Gold Pass, players spent about $3.9 million a day.

Battle passes, also called season passes, have taken over loot boxes as a popular way to monetize a game after its launch. It has players spend money to access a progression system that unlocks new items, usually cosmetics, as they play. So not only does it make money,

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