Spotify now 100 million monthly active users (MAUs) are paying subscribers, as its overall user base grew 26% year-on-year (YoY) and 5% .
The Swedish music-streaming giant’s latest earnings reveal that its MAUs increased from 173 million in Q1 2018 / 207 million in Q4 2018, to 217 million in Q1 2019. However its premium subscribers — those who pay $10 per month — hit the 100 million user mark precisely, representing a notable milestone for the company as it seeks to increase its income from those who pay with hard cash rather than listening to advertisements.
This means that its premium subscriptions increased by 32% YoY and 4% since the last quarter, while ad-supported users climbed by 21% and 6% respectively.
Digging down into