FILE PHOTO: The Spotify logo is displayed on a screen on the floor of the New York Stock Exchange (NYSE) in New York, U.S., May 3, 2018. REUTERS/Brendan McDermid/File Photo

(Reuters) – Shares of Spotify Technology SA fell 4 percent on Monday after a report said Amazon.com Inc was in talks to launch a free ad-supported music service, which is expected to intensify competition for the music streaming leader.

Amazon would market the free music service through its voice-activated Echo speakers, a Billboard report said on Friday, adding that it could become available as early as this week.

So far, the e-commerce giant offers its Prime Music service as part of its Amazon Prime subscription service at $119 per year. Amazon Prime also offers free delivery