Let me start off by saying that ‘Bring Your Own Device’ (BYOD) entertainment streaming – a service that a growing number of airlines from full-service to ultra-low-cost are starting to offer – isn’t necessarily a bad thing. In fact, in the right circumstances, the ability to access free entertainment on your own tablet or smartphone is an amazing opportunity to truly improve the passenger experience.
Yet there’s one big problem that airlines seem to be ignoring and it could prove to be the deathknell of BYOD entertainment.
But first, let’s discuss why we’re even talking about this – yesterday, Etihad Airways joined the list of airlines that will offer BYOD streaming entertainment for free. The Abu Dhabi-based airline also joined a relatively small but